As a professional graphic designer, you know that great design is about more than just making things look good. It’s about creating designs that are effective, memorable, and unique.
Here are 10 graphic design tips that every pro designer should stand by:
1. Keep it simple
Design isn’t about complicated or over-the-top effects – sometimes, the simplest designs are the most effective. When in doubt, go for simplicity and clarity over complexity.
2. Use contrast effectively
Contrast is one of the most important elements of good design. It can help to make your designs more eye-catching and memorable. When using contrast, be sure to use it sparingly – too much contrast can be overwhelming.
3. Use negative space
Negative space is the empty space around and between the elements of your design. It can be just as important as the positive space (the space occupied by the actual elements). Used effectively, negative space can help to create balance and harmony in your designs.
4. Be consistent
Consistency is key in any design, whether it’s a website, a brochure, or a business card. Inconsistent design looks unprofessional and can be confusing for your audience. When creating a design, be sure to use consistent fonts, colors, and overall branding throughout.
5. Think about typography
Typography is an important aspect of any design. The right fonts can make a big difference in the overall look and feel of your design. When choosing fonts, be sure to consider readability, functionality, and style.
6. Use color effectively
Color is one of the most powerful tools in a designer’s toolkit. Used effectively, color can help to convey emotion, create mood, and grab attention. When using color in your designs, be sure to use it sparingly – too much color can be overwhelming.
7. Consider texture
Texture can be used to add depth and interest to any design. When used effectively, texture can help to create a more three-dimensional look and feel. Be sure to consider the overall message you want to convey with your texture usage.
8. Use imagery effectively
Imagery is a powerful tool that can help to make your designs more memorable and engaging. When choosing images, be sure to consider the overall message you want to convey. The right image can make a big impact on your audience.
9. Think about layout
The layout of your design is just as important as the individual elements. A well-designed layout can help to make your design more effective and easier to understand. When creating a layout, be sure to consider the hierarchy of your information and the overall flow of your design.
10. Pay attention to details
The details are what set great designs apart from good designs. Paying attention to the small details can make a big difference in the overall look and feel of your design. When working on a design, be sure to take the time to perfect the details.
Follow these 10 graphic design tips and you’ll be well on your way to creating professional, memorable, and effective designs.